P&G releases refillable packaging
The Procter & Gamble Co. (P&G), headquartered in Cincinnati, used the World Economic Forum Annual Meeting in Davos, Switzerland, to announce a new partnership that further advances P&G’s Ambition 2030 sustainability goals.
P&G has partnered with Loop, a circular e-commerce platform developed by TerraCycle, Trenton, New Jersey, to introduce “collect and recycle” circular solutions designed to eliminate packaging waste. P&G says many of its largest global brands, including Pantene, Tide, Cascade and Oral-B, will participate in this platform later this year.
Loop is a global packaging and shopping circular solution designed by TerraCycle. It offers consumers the option to have their used product packaging collected from their doorsteps for recycling or reuse. P&G says it is the first consumer products company to join Loop.
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